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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution Read Online Download Free PDF

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Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it's a small business, large corporation or non-profit organization. Its real world examples and statistics make it a highly accessible text for students.


This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach in tact with additions that take a more integrated look at social media strategy. It features a new chapter on law, ethics and etiquette, and updates on key topics such as social media careers, personal branding, storytelling, paid social media, messaging apps, live video, influencer marketing, B2B social selling, and all major social media platforms.
Enhanced pedagogical features include:


* social media calendars, metrics, and budgets
* chapter checklists to keep statistics updated
* expanded chapter previews
* new case studies and a 200-word glossary
* updated online tools and resources

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Social Media Strategy By  Keith Quesenberry  PDF
Social Media Strategy By  Keith Quesenberry  PDF


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social media marketing ideas,social media strategy example pdf,social media strategy b2b,social media marketing plan pdf,organic social media strategy

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The 7 habits of highly effective people: restoring the character ethic Download and read online pdf Free

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In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity -- principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.
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The 7 habits of highly effective people By Stephen R. Covey PDF
The 7 habits of highly effective people By Stephen R. Covey PDF


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Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies Read Online Download Free PDF

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LinkedIn co-founder, legendary investor and author of the NYT Bestseller The Start-up of You reveals the secret to starting and scaling massively valuable companies. For most of the world, the terms "Silicon Valley" and "startup" are synonymous. Indeed, Silicon Valley is home to a disproportionate number of companies that have grown from garage startups into global giants. But what is the secret to these startups' extraordinary success? Contrary to the popular narrative, it's not their superhuman founders or savvy venture capitalists. Rather, it's that they have learned how to Blitzscale. Blitzscaling is a specific set of practices for igniting and managing dizzying growth; an accelerated path to the stage in a startup's life-cycle where the most value is created. It prioritizes speed over efficiency in an environment of uncertainty, and allows a company to go from "startup" to "scaleup" at a furious pace that captures the market. Drawing on...

Copyright © 2018 by Reid Hoffman and Chris Yeh All rights reserved. Published in the United States by Currency, an imprint of the Crown Publishing Group, a division of Penguin Random House LLC, New York. currencybooks.com CURRENCY and its colophon are trademarks of Penguin Random House LLC. Library of Congress Cataloging-in-Publication Data Names: Hoffman, Reid, author. | Yeh, Chris, author. Title: Blitzscaling : the lightning-fast path to creating massively valuable businesses / by Reid Hoffman and Chris Yeh. Description: First edition. | New York : Currency, [2018] | Includes bibliographical references and index. Identifiers: LCCN 2017058413 | ISBN 9781524761417 Subjects: LCSH: New business enterprises. | Small business—Growth. | Entrepreneurship. Classification: LCC HD62.5.H624 2018 | DDC 658.4/063—dc23 LC record available at https://lccn.loc.gov/ 2017058413 ISBN    9781524761417 Ebook ISBN    9781524761424 Cover design by Josh Smith v5.3.2 ep 
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Blitzscaling Book By Reid Hoffman, Chris Yeh, Bill Gates PDF
Blitzscaling Book By Reid Hoffman, Chris Yeh, Bill Gates PDF


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Because Internet Book By Gretchen McCulloch Read Online Download Free PDF
Understanding the New Rules of Language

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A Wired Must-Read Book of Summer "Gretchen McCulloch is the internet's favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix." —Jonny Sun, author of everyone's a aliebn when ur a aliebn too Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.

Copyright © 2019 Gretchen McCulloch Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader. Library of Congress Cataloging-in-Publication Data Names: McCulloch, Gretchen, author. Title: Because internet : understanding the new rules of language / Gretchen McCulloch. Description: New York, NY : Riverhead Books, 2019. | Includes bibliographical references and index. Identifiers: LCCN 2018038232 (print) | LCCN 2019009439 (ebook) | ISBN 9780735210950 (ebook) | ISBN 9780735210936 (hardback) Subjects: LCSH: Language and the Internet. | BISAC: SOCIAL SCIENCE / Popular Culture. | BUSINESS & ECONOMICS / Business Communication / General. | LANGUAGE ARTS & DISCIPLINES / Linguistics / General. Classification: LCC P120.I6 (ebook) | LCC P120.I6 M28 2019 (print) | DDC 302.23/1—dc23 LC record available at https://lccn.loc.gov/2018038232 While the author has made every effort to provide accurate internet addresses and other contact information at the time of publication, neither the publisher nor the author assumes any responsibility for errors or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content.
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Because Internet Book By Gretchen McCulloch PDF
Because Internet Book By Gretchen McCulloch PDF


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A History of Central Banking and the Enslavement of Mankind

Stephen Goodson
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Foreword This   book   is   bound   to   be   controversial   and   engender   strong   reactions,   and   I   do   not endorse all of the viewpoints expressed therein. Why would a seemingly arid subject matter such as the history of central banking and of the monetary system give rise to such strong reactions? One must wonder why some will attach to this book the stigma of heresy, and argue that Stephen Goodson has gone beyond the parameters of acceptable historical debate. Goodson has the credentials and track-record to make a credible presentation of a subject matter which he has researched for decades and which he has lived personally as a non-executive Director of the South African Reserve Bank. I do not have the expertise to say whether Goodson’s findings are accurate, but I do know that the raw nerves he touches are on account of central banking and the monetary system created thereunder being at the core of the persistent profound and inhumane differences in wealth distribution within any given country, and among countries. For this reason, for several years, my Party and I have argued that South Africa should reform its central banking and monetary system, even if that means placing our country out of step with iniquitous world standards. Books on economics and banking are generally viewed as being abstruse, whose readers are confined mainly to academia and the business world. In this case we have a notable exception. This work provides not only a broad sweep of the history of economics over almost three millennia, but insights into how the problems of usury have been confounding and enslaving mankind since its civilized existence first began. It may shock some to realise that central banks throughout the world, including our own South African Reserve Bank, do not serve our own best interests and are in fact in league with private banks. This not only undermines our sovereignty, but deprives us of the means of having publicly-issued debt-free money which belongs to the people as its sovereign debt, and interest-free means of exchange. Instead, in our country, as in other countries, we use private money produced out of debt by the private banking system. Shifting from bank-notes to government-notes would provide our people with a decent life, which is blessed, prosperous and sustainable. But such a simple reform would be a real revolution, more difficult to bring about than any other reform or social change imaginable. Although South Africa gained its freedom in 1994 in all its outward manifestations; inwardly, with the exception of a small minority of black and white entrepreneurs, the general population has neither benefitted nor thrived, and moreover has not realised its latent potential, mainly because of the defects in the monetary system. If we are to achieve real freedom, it is imperative that monetary reform be pursued with the same vigour and intensity as was displayed towards political reform during the struggle years. But that requires understanding the complex issues of how money is created, whom it belongs to and whose interests it serves. In this book, Goodson has not only sketched numerous successes of previous states rather than private banking systems, but has also provided us with a blueprint which may address many of our entrenched social problems, such as low economic growth, high unemployment and declining services. Albeit   decidedly   controversial,   this   is   a   book   which   thinking   South   Africans   should read as an  inspiration  for political action. In his address before the American Newspaper Publishers Association on 27 Apri, 1961, President John F. Kennedy famously stated: “Without debate, without criticism, no administration and no country can succeed – and no republic can survive. That is why the Athenian lawmaker Solon decreed it a crime for any citizen to shrink from controversy.” Prince Mangosuthu Buthelezi MP President of the Inkatha Freedom Party Republic of South  Africa 
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A History of Central Banking and the Enslavement of Mankind (PDF)

A History of Central Banking and the Enslavement of Mankind (PDF)

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Black Rednecks and White Liberals (PDFDrive)

Book by Thomas Sowell
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Black Rednecks and White Liberals is a collection of six essays by Thomas Sowell. The collection, published in 2005, explores various aspects of race and culture, both in the United States and abroad.
This explosive new book challenges many of the long-prevailing assumptions about blacks, about Jews, about Germans, about slavery, and about education. Plainly written, powerfully reasoned, and backed with a startling array of documented facts, Black Rednecks and White Liberals takes on not only the trendy intellectuals of our times but also such historic interpreters of American life as Alexis de Tocqueville and Frederick Law Olmsted. In a series of long essays, this book presents an in-depth look at key beliefs behind many mistaken and dangerous actions, policies, and trends. It presents eye-opening insights into the historical development of the ghetto culture that is today wrongly seen as a unique black identity--a culture cheered on toward self-destruction by white liberals who consider themselves "friends" of blacks. An essay titled "The Real History of Slavery" presents a jolting re-examination of that tragic institution and the narrow and distorted way it is too often seen today. The reasons for the venomous hatred of Jews, and of other groups like them in countries around the world, are explored in an essay that asks, "Are Jews Generic?" Misconceptions of German history in general, and of the Nazi era in particular, are also re-examined. So too are the inspiring achievements and painful tragedies of black education in the United States. "Black Rednecks and White Liberals" is the capstone of decades of outstanding research and writing on racial and cultural issues by Thomas Sowell.
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Copyright © 2005 by Thomas Sowell All rights reserved,  Encounter Books,  665 Third Street,  Suite 330, San Francisco, California 94107-1951. First edition published in 2005 by Encounter Books, an activity of Encounter for Culture and Education, Inc., a nonprofit corporation. EncounterBookswebsiteaddress:www.encounterbooks.com FIRST EDITION Library of Congress Cataloging-in-Publication Data Sowell, Thomas. Black rednecks and white liberals / Thomas Sowell. p. cm. Includes bibliographical references and index. ISBN 1-59403-127-4 Stereotype (Psychology). 2. Ethnic relations—History. 3. Race relations— History. I. Title. HM1096 .S683 2005 305.8’00973—dc22 2005041506 10987654321 
Black Rednecks and White Liberals Book by Thomas Sowell (PDF)

Black Rednecks and White Liberals Book by Thomas Sowell (PDF)


 

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Discrimination and Disparities Book (PDFDrive)

Book by Thomas Sowell
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An enlarged edition of Thomas Sowell's brilliant examination of the origins of economic disparitiesEconomic and other outcomes differ vastly among individuals, groups, and nations. Many explanations have been offered for the differences. Some believe that those with less fortunate outcomes are victims of genetics.
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Copyright © 2018 by Thomas Sowell Hachette Book Group supports the right to free expression and the value of copyright. The purpose of copyright is to encourage writers and artists to produce the creative works that enrich our culture. The scanning, uploading, and distribution of this book without permission is a theft of the author’s intellectual property. If you would like permission to use material from the book (other than for review purposes), please contact permissions@hbgusa.com. Thank you for your support of the author’s rights. Basic Books Hachette Book Group 1290 Avenue of the Americas, New York, NY 10104 www.basicbooks.com First Edition: March 2018 Published by Basic Books, an imprint of Perseus Books, LLC, a subsidiary of Hachette Book Group, Inc. The Basic Books name and logo is a trademark of the Hachette Book Group. The publisher is not responsible for websites (or their content) that are not owned by the publisher. Library of Congress Control Number: 2018931583 ISBNs: 978-1-5416-4560-8 (hardcover), 978-1-5416-4562-2 (ebook) E3-20190325-JV-PC-AMZ 
Discrimination and Disparities Book by Thomas Sowell (PDF)

Discrimination and Disparities Book by Thomas Sowell (PDF)


 

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Always Day One: How the Tech Titans Plan to Stay on Top Forever (pdfdrive)

Book by Alex Kantrowitz
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At Amazon, 'Day One' is code for inventing like a startup with little regard for legacy. Day Two is, in Jeff Bezos's own words, is 'stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death.' Most companies today are set up for Day Two. They build advantages and defend them fiercely rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: they prioritize reinvention over tradition and collaboration over ownership. Through 130 interviews with insiders, from Mark Zuckerberg to hourly workers, Always Day One reveals the tech giants' blueprint for sustainable success. Kantrowitz uncovers the engine propelling the tech giants' continued dominance at a stage when most big companies begin to decline. And he shows the way forward for everyone who wants to compete with, and beat, the titans.
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Copyright © 2020 by Alex Kantrowitz Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader. LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA Names: Kantrowitz, Alex, author. Title: Always day one / Alex Kantrowitz. Description: [New York] : Portfolio/Penguin, [2020] | Includes bibliographical references and index. Identifiers: LCCN 2019054201 (print) | LCCN 2019054202 (ebook) | ISBN 9780593083482 (hardcover) | ISBN 9780593083499 (ebook) Subjects: LCSH: High technology industries—Management—Case studies. | Internet industry—Management—Case studies. Classification: LCC HD62.37 .K36 2020 (print) | LCC HD62.37 (ebook) | DDC 338.7/6004—dc23 LC record available at https://lccn.loc.gov/2019054201 LC ebook record available at https://lccn.loc.gov/2019054202 Penguin is committed to publishing works of quality and integrity. In that spirit, we are proud to offer this book to our readers; however, the story, the experiences, and the words are the author’s alone. Jacket design: Christopher Sergio pid_prh_5.5.0_c0_r0 
Always Day One: How the Tech Titans Plan to Stay on Top Forever

Always Day One: How the Tech Titans Plan to Stay on Top Forever


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Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives

Book by Peter Diamandis and Steven Kotler
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I dedicate this book to all who have mentored and coached me during my life: Harry P. Diamandis, Tula Diamandis, Frank Price, David C. Webb, Paul E. Gray, David E. Wine, Gregg E. Maryniak, Ayn Rand, Art Dula, Robert Heinlein, Byron K. Lichtenberg, Sylvia Earle, Gerard K. O’Neill, Arthur C. Clarke, John T. Chirban, Laurence R. Young, Martine Rothblatt, Charles Lindbergh, Tom Velez, Stuart O. Witt, S. Pete Worden, Robert K. Weiss, Alfred H. Kerth, Burt Rutan, Anousheh Ansari, Tony Robbins, Ray Kurzweil, and Dan Sullivan. —Peter This one is for the late Joe Le

From the New York Times best selling authors of A bundance and Bold comes a practical playbook for technological convergence in our modern era. In their book A bundance, bestselling authors and futurists Peter Diamandis and Steven Kotler tackled grand global challenges, such as poverty, hunger, and energy. Then, inBold, they chronicled the use of exponential technologies that allowed the emergence of powerful new entrepreneurs. Now the bestselling authors are back withThe Future Is Faster Than You Think, a blueprint for how our world will change in response to the next ten years of rapid technological disruption. Technology is accelerating far more quickly than anyone could have imagined. 
During the next decade, we will experience more upheaval and create more wealth than we have in the past hundred years. In this gripping and insightful roadmap to our near future, Diamandis and Kotler investigate how wave after wave of exponentially accelerating technologies will impact both our daily lives and society as a whole. What happens as AI, robotics, virtual reality, digital biology, and sensors crash into 3D printing, blockchain, and global gigabit networks? 
How will these convergences transform today’s legacy industries? What will happen to the way we raise our kids, govern our nations, and care for our planet? Diamandis, a space-entrepreneur-turned-innovation-pioneer, and Kotler, bestselling author and peak performance expert, probe the science of technological convergence and how it will reinvent every part of our lives—transportation, retail, advertising, education, health, entertainment, food, and finance—taking humanity into uncharted territories and reimagining the world as we know it. As indispensable as it is gripping,The Future Is Faster Than You Think provides a prescient look at our impending future.
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The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives

The Future Is Faster Than You Think (PDF)


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Accounting Made Simple: Accounting Explained in 100 Pages Or Less

Book by Mike Piper
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Accounting by Joe Booth is a developer's guide to basic accounting. Written with business app development in mind, Booth discusses some of the most common accounting processes, including assets, multiple accounts, journaling, posting, inventory, and payroll. ...
Note:  This  text  is  intended  to  be  a  high-level  introduction  to accounting/bookkeeping. The author will make his best effort to keep the information current and accurate; however, given the ever-changing nature of industry regulations, no guarantee can be made as to the accuracy of the information contained within. 
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Copyright © 2010 Mike Piper No part of this publication may be reproduced or distributed without express permission of the author. Simple Subjects, LLC Chicago, Illinois 60626 ISBN: 978-0-9814542-2-1 www.ObliviousInvestor.com 
As the author of this book, I’m very interested to hear your thoughts. If you find the book helpful, please let me know! Alternatively, if you have any suggestions of ways to make the book better, I’m eager to hear that too. Finally, if you’re unsatisfied with your purchase for any reason, let me know, and I’ll be happy to provide you with a refund of the current list price of the book. You can reach me at: mike@simplesubjects.com. Best Regards, Mike Piper 
Accounting Made Simple: Accounting Explained in 100 Pages Or Less

Accounting Made Simple: Accounting Explained in 100 Pages Or Less

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The Harvard Business Review Entrepreneur’s Handbook By Harvard Business Review (PDF)

The one primer you need to develop your entrepreneurial skills.

Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the HBR Entrepreneur's Handbook is your essential resource for getting your company off the ground.

Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: your actions can make or break your business. You need to know the tried-and-true fundamentals--from writing a business plan to getting your first loan. You also need to know the latest thinking on how to create an irresistible pitch deck, mitigate risk through experimentation, and develop unique opportunities through business model innovation.

The HBR Entrepreneur's Handbook addresses these challenges and more with practical advice and wisdom from Harvard Business Review's archive. Keep this comprehensive guide with you throughout your startup's life--and increase your business's odds for success.

In the HBR Entrepreneur's Handbook you'll find:

  • Step-by-step guidance through the entrepreneurial process
  • Concise explanations of the latest research and thinking on entrepreneurship from Harvard Business Review contributors such as Marc Andreessen and Reid Hoffman
  • Time-honed best practices
  • Stories of real companies, from Airbnb to eBay
  • Which skills and characteristics make for the best entrepreneurs
  • How to gauge potential opportunities
  • The basics of business models and competitive strategy
  • How to test your assumptions--before you build a whole business
  • How to select the right legal structure for your company
  • How to navigate funding options, from venture capital and angel investors to accelerators and crowdfunding
  • How to develop sales and marketing programs for your venture
  • What entrepreneurial leaders must do to build culture and set direction as the business keeps growing

You'll learn:

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HBR Press Quantity Sales Discounts Harvard Business Review Press titles are available at signifi cant quantity dis- counts when purchased in bulk for client gifts, sales promotions, and premiums. Special editions, including books with corporate logos, customized covers, and letters from the company or CEO printed in the front matter, as well as excerpts of existing books, can also be created in large quantities for special needs. For details and discount information for both print and ebook formats, contact booksales@harvardbusiness.org, tel. 800-988-0886, or www.hbr.org/bulksales. 
Copyright 2018 Harvard Business School Publishing Corporation All rights reserved 
The material in this book has been adapted and revised from works listed in the Sources section and from Harvard Business Essentials Entrepreneur’s Toolkit: Tools and Techniques to Launch and Grow Your New Business (Harvard Business School Press, 2005), subject adviser Alfred E. Osborne. No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@ hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. The web addresses referenced in this book were live and correct at the time of the book’s publication but may be subject to change. Library of Congress cataloging information is forthcoming. eBook ISBN: 9781633693715 
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The Harvard Business Review Entrepreneur’s Handbook By Harvard Business Review (PDF)

The Harvard Business Review Entrepreneur’s Handbook By Harvard Business Review (PDF)

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The Basics of Finance: An Introduction to Financial Markets, Business Finance, and Portfolio Management

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The Frank J. Fabozzi Series Fixed Income Securities, Second Edition by Frank J. Fabozzi Focus on Value: A Corporate and Investor Guide to Wealth Creation by James L. Grant and James A. Abate Handbook of Global Fixed Income Calculations by Dragomir Krgin Managing a Corporate Bond Portfolio by Leland E. Crabbe and Frank J. Fabozzi Real Options and Option-Embedded Securities by William T. Moore Capital Budgeting: Theory and Practice by Pamela P. Peterson and Frank J. Fabozzi The Exchange-Traded Funds Manual by Gary L. Gastineau Professional Perspectives on Fixed Income Portfolio Management, Volume 3 edited by Frank J. Fabozzi Investing in Emerging Fixed Income Markets edited by Frank J. Fabozzi and Efstathia Pilarinu Handbook of Alternative Assets by Mark J. P. Anson 

The Global Money Markets by Frank J. Fabozzi, Steven V. Mann, and Moorad Choudhry The Handbook of Financial Instruments edited by Frank J. Fabozzi Interest Rate, Term Structure, and Valuation Modeling edited by Frank J. Fabozzi Investment Performance Measurement by Bruce J. Feibel The Handbook of Equity Style Management edited by T. Daniel Coggin and Frank J. Fabozzi The Theory and Practice of Investment Management edited by Frank J. Fabozzi and Harry M. Markowitz Foundations of Economic Value Added, Second Edition by James L. Grant Financial Management and Analysis, Second Edition by Frank J. Fabozzi and Pamela P. Peterson Measuring and Controlling Interest Rate and Credit Risk, Second Edition by Frank J. Fabozzi, Steven V. Mann, and Moorad Choudhry Professional Perspectives on Fixed Income Portfolio Management, Volume 4 edited by Frank J. Fabozzi The Handbook of European Fixed Income Securities edited by Frank J. Fabozzi and Moorad Choudhry The Handbook of European Structured Financial Products edited by Frank J. Fabozzi and Moorad Choudhry The Mathematics of Financial Modeling and Investment Management by Sergio M. Focardi and Frank J. Fabozzi Short Selling: Strategies, Risks, and Rewards edited by Frank J. Fabozzi 

The Real Estate Investment Handbook by G. Timothy Haight and Daniel Singer Market Neutral Strategies edited by Bruce I. Jacobs and Kenneth N. Levy Securities Finance: Securities Lending and Repurchase Agreements edited by Frank J. Fabozzi and Steven V. Mann Fat-Tailed and Skewed Asset Return Distributions by Svetlozar T. Rachev, Christian Menn, and Frank J. Fabozzi Financial Modeling of the Equity Market: From CAPM to Cointegration by Frank J. Fabozzi, Sergio M. Focardi, and Petter N. Kolm Advanced Bond Portfolio Management: Best Practices in Modeling and Strategies edited by Frank J. Fabozzi, Lionel Martellini, and Philippe Priaulet Analysis of Financial Statements, Second Edition by Pamela P. Peterson and Frank J. Fabozzi Collateralized Debt Obligations: Structures and Analysis, Second Edition by Douglas J. Lucas, Laurie S. Goodman, and Frank J. Fabozzi Handbook of Alternative Assets, Second Edition by Mark J. P. Anson Introduction to Structured Finance by Frank J. Fabozzi, Henry A. Davis, and Moorad Choudhry Financial Econometrics by Svetlozar T. Rachev, Stefan Mittnik, Frank J. Fabozzi, Sergio M. Focardi, and Teo Jasic Developments in Collateralized Debt Obligations: New Products and Insights by Douglas J. Lucas, Laurie S. Goodman, Frank J. Fabozzi, and Rebecca J. Manning Robust Portfolio Optimization and Management by Frank J. Fabozzi, Peter N. Kolm, Dessislava A. Pachamanova, and Sergio M. Focardi Advanced Stochastic Models, Risk Assessment, and Portfolio Optimizations by Svetlozar T. Rachev, Stogan V. Stoyanov, and Frank J. Fabozzi How to Select Investment Managers and Evaluate Performance by G. Timothy Haight, Stephen O. Morrell, and Glenn E. Ross Bayesian Methods in Finance by Svetlozar T. Rachev, John S. J. Hsu, Biliana S. Bagasheva, and Frank J. Fabozzi The Handbook of Commodity Investing by Frank J. Fabozzi, Roland Fuss, and Dieter G. Kaiser          

                         ¨ The Handbook of Municipal Bonds edited by Sylvan G. Feldstein and Frank J. Fabozzi Subprime Mortgage Credit Derivatives by Laurie S. Goodman, Shumin Li, Douglas J. Lucas, Thomas A Zimmerman, and Frank J. Fabozzi Introduction to Securitization by Frank J. Fabozzi and Vinod Kothari Structured Products and Related Credit Derivatives edited by Brian P. Lancaster, Glenn M. Schultz, and Frank J. Fabozzi Handbook of Finance: Volume I: Financial Markets and Instruments edited by Frank J. Fabozzi Handbook of Finance: Volume II: Financial Management and Asset Management edited by Frank J. Fabozzi Handbook of Finance: Volume III: Valuation, Financial Modeling, and Quantitative Tools edited by Frank J. Fabozzi Finance: Capital Markets, Financial Management, and Investment Management by Frank J. Fabozzi and Pamela Peterson Drake Active Private Equity Real Estate Strategy edited by David J. Lynn Foundations and Applications of the Time Value of Money by Pamela Peterson Drake and Frank J. Fabozzi Leveraged Finance: Concepts, Methods, and Trading of High-Yield Bonds, Loans, and Derivatives by Stephen Antczak, Douglas Lucas, and Frank J. Fabozzi Modern Financial Systems: Theory and Applications by Edwin Neave Institutional Investment Management: Equity and Bond Portfolio Strategies and Applications by Frank J. Fabozzi Quantitative Equity Investing: Techniques and Strategies by Frank J. Fabozzi, Sergio M. Focardi, Petter N. Kolm Basics of Finance: An Introduction to Financial Markets, Business Finance, and Portfolio Management by Frank J. Fabozzi and Pamela Peterson Drake Simulation and Optimization in Finance: Modeling with MATLAB, @Risk, or VBA by Dessislava Pachamanova and Frank J. Fabozzi  
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An Introduction to Financial Markets, Business Finance, and Portfolio Management  PAMELA PETERSON DRAKE FRANK J. FABOZZI 

Copyright C  2010 by John Wiley & Sons. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For more information about Wiley products, visit our web site at www.wiley.com. Library of Congress Cataloging-in-Publication Data: Fabozzi, Frank J. The basics of finance : an introduction to financial markets, business finance, and portfolio management / Frank J. Fabozzi, Pamela Peterson Drake. p.   cm. – (Frank J. Fabozzi series ; 192) Includes index. ISBN 978-0-470-60971-2 (cloth); 978-0-470-87743-2 (ebk); 978-0-470-87771-5 (ebk); 978-0-470-87772-2 (ebk) 1. Finance.   I. Peterson Drake, Pamela, 1954-   II. Title. HG173.F25 2010 
The Basics of Finance By Pamela Peterson Drake, Frank J. Fabozzi (PDF)

The Basics of Finance By Pamela Peterson Drake, Frank J. Fabozzi (PDF)


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Beginning Ethical Hacking with Kali Linux: Computational Techniques for Resolving Security Issues
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Get started in white-hat ethical hacking using Kali Linux. This book starts off by giving you an overview of security trends, where you will learn the OSI security architecture. This will form the foundation for the rest of Beginning Ethical Hacking with Kali Linux. ..................

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Get started in white-hat ethical hacking using Kali Linux. This book starts off by giving you an overview of security trends, where you will learn the OSI security architecture. This will form the foundation for the rest of Beginning Ethical Hacking with Kali Linux. With the theory out of the way, you’ll move on to an introduction to VirtualBox, networking, and common Linux commands, followed by the step-by-step procedure to build your own web server and acquire the skill to be anonymous . When you have finished the examples in the first part of your book, you will have all you need to carry out safe and ethical hacking experiments.

After an introduction to Kali Linux, you will carry out your first penetration tests with Python and code raw binary packets for use in those tests. You will learn how to find secret directories on a target system, use a TCP client in Python, and scan ports using NMAP. Along the way you will discover effective ways to collect important information, track email, and use important tools such as DMITRY and Maltego, as well as take a look at the five phases of penetration testing.
The coverage of vulnerability analysis includes sniffing and spoofing, why ARP poisoning is a threat, how SniffJoke prevents poisoning, how to analyze protocols with Wireshark, and using sniffing packets with Scapy. The next part of the book shows you detecting SQL injection vulnerabilities, using sqlmap, and applying brute force or password attacks. Besides learning these tools, you will see how to use OpenVas, Nikto, Vega, and Burp Suite.

The book will explain the information assurance model and the hacking framework Metasploit, taking you through important commands, exploit and payload basics. Moving on to hashes and passwords you will learn password testing and hacking techniques with John the Ripper and Rainbow. You will then dive into classic and modern encryption techniques where you will learn the conventional cryptosystem.

In the final chapter you will acquire the skill of exploiting remote Windows and Linux systems and you will learn how to own a target completely.

What You Will Learn
• Master common Linux commands and networking techniques
• Build your own Kali web server and learn to be anonymous
• Carry out penetration testing using Python
• Detect sniffing attacks and SQL injection vulnerabilities
• Learn tools such as SniffJoke, Wireshark, Scapy, sqlmap, OpenVas, Nikto, and Burp Suite
• Use Metasploit with Kali Linux
• Exploit remote Windows and Linux systems
Who This Book Is For
Developers new to ethical hacking with a basic understanding of Linux programming.
Beginning Ethical Hacking with Kali Linux Book by Sanjib Sinha (PDF)

Beginning Ethical Hacking with Kali Linux Book by Sanjib Sinha (PDF)

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The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

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............. If You Don’t Define Your Brand, Someone Else Will Define It for You Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategyuses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform ................

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Entrepreneur Press, Publisher
Cover Design: Andrew Welyczko
Production and Composition: Eliot House Productions
© 2016 by Entrepreneur Media, Inc.
All rights reserved.
Reproduction or translation of any part of this work beyond that permitted by Section 
107 or 108 of the 1976 United States Copyright Act without permission of the 
copyright owner is unlawful. Requests for permission or further information should be 
addressed to the Business Products Division, Entrepreneur Media Inc.
This publication is designed to provide accurate and authoritative information in 
regard to the subject matter covered. It is sold with the understanding that the 
publisher is not engaged in rendering legal, accounting or other professional services. 
If legal advice or other expert assistance is required, the services of a competent 
professional person should be sought.
ebook ISBN: 978-1-61308-339-0

“How can you make a brand synonymous with leadership, intelligence, 
and integrity? Karen Leland answers these questions and more 
with insight, warmth, and wit. This is a book that will help 
you raise your profile and turn heads.” 
—J P R, H E S
“Every executive should read The Brand Mapping Strategy. It will 
open their eyes to what their full potential is, transform how they portray 
themselves, open doors to opportunities they aspire to, and ultimately 
inspire their teams and organizations to perform and achieve 
for a higher purpose.” 
—N L, S. D  LATAM I C 
“From the personal to the corporate, from large organizations to small, 
The Brand Mapping Strategy is a critical market advantage 
for the bold and ambitious.”
—A W, P.D.,    MILLION DOLLAR CONSULTING
“With characteristic wit, charm, and relatable anecdotes, 
Karen Leland’s The Brand Mapping Strategy swiftly whisks the reader 
through the steps necessary to establish themselves and their business not 
only as a thought leader, but a true leader. This is an important read 
for anyone building a business, with something to say, 
or who desires to be truly heard.”  
—B N B, FORTUNE ’  U   F  
B M R  F E

The Brand Mapping Strategy

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Crushing It How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk

This is dedicated to all the people who are visionary enough to recognize the enormous opportunities we’ve been given in this new digital age, and who are brave enough to demand and seek out happiness not only in their life but also in their work. 
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Introduction

My eight-year old daughter, Misha, wants to be a YouTuber when she grows up. That probably comes as no surprise—many young kids find out what their parents do and decide that’s their ambition, too (in addition to becoming a firefighter and zoo keeper). My daughter sees me using online platforms to talk to people and build businesses, and she knows how much I love it. Of course she thinks she wants to do what I do. What might be more surprising is that if you ask other school-age children what they want to be when they grow up, many will reply that they, too, want to be YouTubers. Personal branding may not be an elementary school Career Day staple yet, but kids today know that making videos on YouTube, posting on Instagram, tweeting 280 characters, and snapping on Snapchat is a valid career path and that for some it can even bring fame and fortune. They dream of creating a popular online presence the way kids used to dream of becoming Hollywood stars. Unfortunately, unless they’re entrepreneurs themselves or deeply in the know, most parents will respond to this career aspiration with, “Huh?” or worse, narrow-minded cynicism: “That’s not a real job.” Even the few who smile uncomprehendingly and offer a mild, “Great, honey! Go for it!” will likely secretly shake their heads at the sweet naïveté of youth. It’s so frustrating to me. Obviously the first answers suck any way you look at them, but all of these responses reveal a total lack of understanding about what kind of world we live in. It’s the kind where an eleven-year-old kid and his dad can become millionaires by creating a YouTube channel where they share online videos of themselves cutting things in half. I knew this was the way things were going to go. For someone like me with a tendency to make over-the-top pronouncements, it’s ironic that one of the most prescient things I’ve ever uttered may also have been the biggest understatement of my life: My story is about to become a lot less unusual. I first made it when Misha was just a newborn, in the introduction to my first business book, Crush It! I was recounting how I had used the Internet to develop a personal brand and grow my $4 million family business, Shopper’s Discount Liquors, into a $60 million business. My strategy was simple and outrageous for the time: I spoke directly to potential customers through a bare-bones video blog and developed relationships with them on Twitter and Facebook, inviting a direct one-on-one engagement that had previously existed only between merchants and customers in the tight-knit small communities and neighborhoods of the last century. By the time I wrote the book in 2009, I had branched out from my first passion—wine and sales—to my all-encompassing one—building businesses. I was traveling the world spreading the word to anyone who would listen that the platforms most companies and business leaders were still labeling as pointless time wasters—Facebook, Twitter, and YouTube—were actually the future of all business. It seems impossible now, but the digital revolution was so young I actually had to define the platforms. Back then, I had to devote considerable time to explaining that Facebook was this online site where you could share articles and photographs and your feelings and thoughts, and Twitter was something like it except always public and limited to, at the time, 140 characters. Personal branding? No one knew what the hell I was talking about. It’s hard to believe it now, but not even a decade ago, the idea that more than a select few people could realistically build a business by using social media was considered far- fetched. I now run a massive digital media company with offices in New York, Los Angeles, Chattanooga, and London. I’m still engaging people on Twitter, Facebook, Instagram, Snapchat, and any other platform that catches people’s attention. I’m still invited to speak all over the world, but I also reach millions of people through my business Q&A YouTube show, 

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............. #AskGaryVee; my daily video documentary, DailyVee; my role on Planet of the Apps—an Apple reality-TV show about app development—and books like the one you’re holding in your hand. I’m working more than ever. I’m having more of an impact than ever. I’m happier than ever. And I am anything but unusual. Today there are millions of people just like me who have used the Internet to build personal brands, thriving businesses, and a life on their own terms. Those who are truly crushing it have grasped the brass ring of grown-up-hood—building a lucrative business around something they love that enables them to do what they want every day. But while in 2009 that “something” might have been homemade preserves or custom tree houses, today it could also include being a mom, being stylish, or having an unorthodox world view. In other words, you can use your personal brand— who you are—to market your business, or your personal brand can actually be the business. Socialites, celebrity progeny, and reality-TV stars have been doing it for years. Now it’s everyone else’s turn to learn how to get paid to do something they were going to do for free anyway. A lot has changed since I wrote Crush It!, but surprisingly, a lot hasn’t. Anyone who follows me regularly knows she can fast-forward through the first ten minutes of my keynote speeches, because I’m just going to repeat the facts of my life and my opinion of the world in pretty much the exact same way that I have been for almost a decade. Once those ten minutes are up, though, you never know. And that’s what I’m going to share in this book—the part of the keynote that changes every six to nine months because that’s how frequently the platforms evolve. I want you to learn the most up-to-date information on how to best leverage Internet platforms to create a powerful, lasting personal brand. The biggest difference between my first book and the one you’re reading now is this: mine isn’t the only voice in this one. I want to introduce you to other entrepreneurs who have met with unbelievable success by following Crush It! principles to build their personal brands. Some are internationally well known, some are still climbing their way up. All of them are absolutely loving life. Though each is unique, I suspect you’ll be relieved and thrilled to see that they are not that different from you. How can I say that when I don’t know you? Because the secret to their success (and mine) had nothing to do with where they came from, whom they knew, where they went to school, or what field they were in. 
Crushing It How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk

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